Strategy

We understand the importance of strategy and how a clear and focused strategy is critically significant to the success of your business. This is why we have a dedicated business within AWA that focuses on the strategic and commercial aspects of intellectual property.

AWA Strategy support clients with business-oriented IP strategies and management, thinking in terms of control instead of simply IP rights. Since every business is unique, the same goes for our services. We pride ourselves in aligning any activity we propose or perform to clearly support your business strategy and bring you closer to your goals.

We identify and help you take control of what makes you a leader – not only today, but in the future. We analyse your business strategy and get involved with your innovation projects to help you get ahead and stay ahead of the competition.

Highly successful products and services attract copycats. By designing a control system around your brightest offerings, we make copying more difficult and reduce the negative impacts caused by imitators.

Markets are becoming increasingly crowded as people realise the true value of intellectual property. AWA Strategy helps you to navigate and clear the path through our IP risk management assessment.

We support clients engaging in M&A, private equity, investments and divestments to enhance the object’s value when selling and also to help deciding when to buy.

At AWA Strategy we want to give you as much support as you need by setting you up with strategies, tools and internal processes to best control your new ventures, startups, market entry, innovations, collaborations or spin-offs.

Services

Experience

Einride – Strategic IP manager and project lead, developing IP strategy and driving commercial IP operations